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Problem
Event Organizers needed a versatile strategy for driving cosplayers, fandoms, and friends to their convention. Reaching this niche yet highly qualified audience within Cleveland, OH proved to be a challenge historically.
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Solution
By utilizing Chameleon Digital Media’s mobile location targeting, and layering interests-based data, cultural enthusiasts were captured in their behavior predicted locations creating a comprehensive consumer audience.
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Results
As a result of the defined audiences and campaign tactics utilized, Event Organizers saw an 11.4% lift in traffic derived from individuals influenced by our
in-market media.
Who we are
Chameleon Digital Media is a location-based data company that utilizes mobile footprints to understand consumer behavior.
Customized, real-life, movement data allows our customers to capture business insights and better target specific audiences.
Office:
(416) 644-8597
Toll Free:
866-283-1522