Event Organizers needed a versatile strategy for driving cosplayers, fandoms, and friends to their convention. Reaching this niche yet highly qualified audience within Cleveland, OH proved to be a challenge historically.
By utilizing Chameleon Digital Media’s mobile location targeting, and layering interests-based data, cultural enthusiasts were captured in their behavior predicted locations creating a comprehensive consumer audience.
As a result of the defined audiences and campaign tactics utilized, Event Organizers saw an 11.4% lift in traffic derived from individuals influenced by our
Who we are
Chameleon Digital Media is a location-based data company that utilizes mobile footprints to understand consumer behavior.
Customized, real-life, movement data allows our customers to capture business insights and better target specific audiences.