We determine specific data sets and key audience segments based on location and deliver ads based on relevant time periods.
As alternative betting platforms continue to emerge
there will be a trend of Canadians experimenting with
new types of betting platforms never considered before.
Stats in Canada
- The Canadian sports betting industry is expected to grow to $2.4 billion by 2023.
- Sports betting makes up 40.3% of all online betting activities.
- 70% of sports bettors are male.
Hardcore Sports Fan
Using Chameleon Digital Media’s Precision Polygoning Technology, we captured Mobile Device ID’s during key Toronto Maple Leaf playoff hockey games both at home in Toronto and while playing out of town.
We captured this hardcore Toronto Maple Leafs audience 3 ways:
- As they entered the Scotia Bank Arena on specific playoff days & times
- Sidewalk traffic around the Scotia Bank Arena during key playoff days and time periods (pre and post game)
- Maple Leaf’s Square during both home and out of town games during playoff games and specific time periods
May 2, 2022
1,804 Visitors Seen at Scotia Bank Arena & Maple Leaf Square
May 4, 2022
1,684 Visitors Seen at Scotia Bank Arena & Maple Leaf Square
May 6, 2022
630 Visitors Seen at Scotia Bank Arena & Maple Leaf Square
May 8, 2022
172 Visitors Seen at Scotia Bank Arena & Maple Leaf Square
- From Chameleon Location Insights Report, we would look to understand how far the hardcore Toronto Maple Leafs fans are willing to travel to see their team play – those attending the event live within the Scotia Bank Arena and within the Maple Leaf Square atmosphere.
- The Location Insights Report highlight the customer journey both before and after visiting Scotia Bank Arena. 2 hours before and after plus we are able to see identified points of interest during the journey.
Who we are
Chameleon Digital Media is a location-based data company that utilizes mobile footprints to understand consumer behavior.
Customized, real-life, movement data allows our customers to capture business insights and better target specific audiences.