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Trend Predictions:

Sports Bet

As alternative betting platforms continue to emerge
there will be a trend of Canadians experimenting with
new types of betting platforms never considered before.

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Hardcore Sports Fan

Strategy

Using Chameleon Digital Media’s Precision Polygoning Technology, we captured Mobile Device ID’s during key Toronto Maple Leaf playoff hockey games both at home in Toronto and while playing out of town.

We captured this hard-core fan Toronto Maple Leaf fan audience 3 ways:

• As they entered the Scotia Bank Arena on specific playoff days & times
• Sidewalk traffic around the Scotia Bank Arena during key playoff days and time periods (pre and post game)
• Maple Leaf’s Square during both home and out of town games during playoff games and specific time periods

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Consumer

Journey

• From Chameleons Location Insights Report, we would look to understand how far the hard-core Toronto Maple Leaf’s fans are willing to travel to see their team play – those attending the event live within the Scotia Bank Arena and within the Maple Leaf Square atmosphere.

• The Location Insights Report highlight the customer journey both before and after visiting Scotia Bank Arena. 2 hours before and after plus we are able to see identified points of interest during the journey.