Travelers

How location-based data advertising is vital for the industry recovery

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Trend Predictions:

Canadian Travel & Tourism

Over 16 Million doses of Covid-19 vaccines have been administered across Canada (as of May 10th)

  • There will be a strong rise in consumer confidence in the travel sector as increasing numbers of Canadians get vaccinated.
  • Destination experimentation. As the pandemic influences and shifts the types of destinations Canadians consider travelling to, there will be a trend of Canadians experimenting with new types of travel they have never considered before.
  • More than 2/3 of working age Canadians are working from home this year. 8 in 10 of them want to travel. Digital nomadism goes mainstream. They are going to find ways to combine travel with location independent work.

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Travel Industry

& Vaccines

Vaccines will be a game-changer for travel consumer confidence

%

Waiting until they have been vaccinated before making travel bookings

%

Are considering domestic travel

%

Are considering international travel

%

Are willing to travel in the next 6 months

Mean budget for travel. Above last years trends

%

Plan on working remotely from a vacation destination this year

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Active Traveler

Strategy

You can sell to anyone, but you can’t target anyone

This is how we can reach your travel-oriented & vaccinated audience who most likely you will convert into customers

We use location-based data to determine its key audiences. This data allows us to understand the journey of the travel consumer by mapping out their real-life movement using people primary evening (Home), daytime (Work) location data, or travel patterns as the anchor to understanding this journey of mobile devices; location-specific or having been exposed to an ad.

Data collection on unique first-shot vaccinated and travel-oriented audiences include seeing future customers inside vaccination centers, living on vaccinated covid-19 hot spot FSAs, hotels, or looking at specific travel locations.

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Solutions that will

Drive ROI

Accuracy makes the difference, eliminating wasted ad impressions by targeting ads truly where your customers are.

Chameleon is the exclusive provider of Near Media marketing leader DSP & participates in ad exchanges, collecting data in the process by displaying banner/video ads in over 100,000+ apps via ad exchange SDK.

Our scale

19+ Million

Monthly active devices in Canada

3+ Billion

Data points per month in Canada

180+ Million

Monthly active devices in USA

Who we are

Chameleon is a digital media company that uses location-based data as the foundation to understand peoples movements for business insights or audience targeting.

Using people real-life movements to understand them as consumer audiences.

The Data

Volume

What to do with the Data

Research

Media Activation

Industry Solution

Automotive

Financial Services

Real Estate

Restaurant

Retail

Travel

Custom Audiences

Automotive

Contractor

Gaming

Music & Movies

Sports Bettor

Travel

Influencer Marketing

Gamelancer