Section//01

Actionable

Intelligence

Identify the right customer segment, assess risk profiles, and eventually acquire more customers.

Section//02

Leverage

Data-driven

People insights

_01

Home & work Location

_02

Household Income

_03

Professional Background

Places insights

_01

Visitation Patterns

_02

Socio Demographics

_03

Path to Purchase

Section//03

Superior

Outcome

Enhance customer engagement

Enhance leads scoring

Maximize new customer acquisitions

Section//04

Delivering Better Digital Media Performance

for Financial Institution

Personal Banking is a Highly Competitive Line of Business

How do you target your competitors’ customers AND avoid showing your acquisition offers to your own customers?

By targeting the mobile IDs of people visiting specific physical locations

To do this effectively, you need scale and accuracy

Our location-based data:

  • Comes from the largest location-based data company in the world. We see 19 million devices a month in Canada.
  • Is accurate to less than a metre (3 feet).
  • Has historical data going back 7 years.

Build the custom target audience

  • Your competitors’ customers (people visiting those bank locations).
  • Omit visitors to your locations.
  • Omit students (school visitors).

Show them your offer

  • With video, standard banners, and more.
  • Use the mobile IDs associated with the custom audience in your own paid search and paid social campaigns for holistic campaign efforts and testing.

Measure your performance improvement

  • Footfall attribution and ad exposure results on your physical locations and website

Who we are

Chameleon is a digital media company that uses location-based data as the foundation to understand peoples movements for business insights or audience targeting.

Using people real-life movements to understand them as consumer audiences.

The Data

Volume

What to do with the Data

Research

Media Activation

Industry Solution

Automotive

Financial Services

Real Estate

Restaurant

Retail

Travel

Custom Audiences

Automotive

Contractor

Gaming

Music & Movies

Sports Bettor

Travel

Influencer Marketing

Gamelancer