Section//01
Actionable
Intelligence
Identify the right customer segment, assess risk profiles, and eventually acquire more customers.
Section//02
Leverage
Data-driven
People insights
_01
Home & work Location
_02
Household Income
_03
Professional Background
Places insights
_01
Visitation Patterns
_02
Socio Demographics
_03
Path to Purchase
Section//03
Superior
Outcome
Enhance customer engagement
Enhance leads scoring
Maximize new customer acquisitions
Section//04
Delivering Better Digital Media Performance
for Financial Institution
Personal Banking is a Highly Competitive Line of Business
How do you target your competitors’ customers AND avoid showing your acquisition offers to your own customers?
By targeting the mobile IDs of people visiting specific physical locations
To do this effectively, you need scale and accuracy
Our location-based data:
- Comes from the largest location-based data company in the world. We see 19 million devices a month in Canada.
- Is accurate to less than a metre (3 feet).
- Has historical data going back 7 years.
Build the custom target audience
- Your competitors’ customers (people visiting those bank locations).
- Omit visitors to your locations.
- Omit students (school visitors).
Show them your offer
- With video, standard banners, and more.
- Use the mobile IDs associated with the custom audience in your own paid search and paid social campaigns for holistic campaign efforts and testing.
Measure your performance improvement
-
Footfall attribution and ad exposure results on your physical locations and website
Who we are
Chameleon is a digital media company that uses location-based data as the foundation to understand peoples movements for business insights or audience targeting.
Using people real-life movements to understand them as consumer audiences.
The Data
Path to Quality
Business Solutions
Research