Audience Targeting Platform

We provide real time, ethically collected, location based data-mobile footprints proven to capture deeper insights into consumer behaviour – delivering targeting with precision and confidence.

We gather mobile location data in a privacy-compliant manner, which means that all of our data is exclusively ethically sourced.

Where does the data come from? Any time a consumer allows an app or website to access their location, this is data we collect and analyze.

Audience based targeting

With the deprecation of the “cookie” using real location movements of people to understand someone as a consumer has never been more important in building your cohort audience.

Reach

CDM is able to connect with 100s of millions of devices globally. Understanding location information about device holders allows retargeting them in social media or any app; on Earth.

Performance

Mobile location data tells you more; you see the direct actions people take after being exposed to advertising. For example, measure if people show up in specific locations with Foot Traffic Attribution reports. This can also be cross analyzed with all of your media they have seen (both online or offline

350 data source connectors

Not only can your company, agency or brand add in all its First-Party data to the Datalytica platform, but we can bring together over 350 connectors to be able to visualize yours, or your client’s data in one place.

Imagine being able to roll-up all your campaign data into one place and share a link with your client or team so they can see up to the minute reporting on all your marketing plans.

Data driven mobile media

We are a digital media company that focuses on location data as the key to audience engagement.

Data

We intersect and collect trillions of data points, filtering and refining what is relevant to your brand and your specific campaigns.

Dissection

Working together with you we combine your data with our distilled mobile data in our business intelligence platform, Datalytica to dissect and form unparalleled audience intelligence.

Generate insights

Our Mobile Location Intelligence Engine refines your brand’s data to solve business challenges, and inform media execution opportunities like no other.

Deliver results

We deliver ALL media and advertising to any KPI using the very refined and defined audiences we have created and curated with you.

We have access to over
18 trillion+ total location
observations.

Thousands of apps request access to a user’s location, and many even require location access to function.

Frequently Asked Question

How does an audience targeting platform integrate with existing marketing tools?

An audience targeting platform integrates with marketing tools by syncing customer data, enabling segmentation, and automating campaigns across email, CRM, and ad platforms. Integration often uses APIs to share behaviour, demographic, or purchase data for consistent messaging and real-time updates.
Audience targeting platforms use first-party, second-party, and third-party data sources to build audience segments. These include website behaviour, purchase history, CRM records, social media activity, and demographic data. Combining these sources enables accurate segmentation based on interests, behaviours, and intent signals.
Audience targeting platforms support GDPR and CCPA compliance by managing user consent, anonymizing data, and enforcing data access controls. These platforms track consent status, provide opt-out mechanisms, and ensure data usage aligns with privacy laws, reducing legal risks for marketers.
Key metrics for measuring audience targeting effectiveness include click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and audience engagement. These metrics show how well targeted segments respond, how efficiently ads perform, and the overall campaign impact.
Audience targeting platforms use AI and machine learning to analyze user behaviour, predict preferences, and automate segmentation. These technologies identify patterns in large datasets, optimize audience matches, and adjust targeting in real time, resulting in higher precision and campaign performance.
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