Smarter Holiday Targeting 2025: How Chameleon and Datalytica Help Brands

Holiday 2025 is shaping up to be one of the most competitive shopping seasons in years. Shoppers are starting earlier, spending more cautiously, and demanding a balance of price, confidence, and convenience before committing. Google calls this the “new value equation” and it is redefining how marketers need to approach holiday campaigns.

The challenge for brands is clear. How do you reach the right people at the right time with the right message without wasting spend on broad campaigns that miss the mark? That is where Chameleon and Datalytica step in.

What Today’s Holiday Shopper Looks Like

Google’s Holiday Essentials 2025 report shows that nearly 90% of US shoppers are actively looking for holiday deals and 74% plan to shop in store. But it is not only about discounts. Shoppers want trust in the product and a frictionless buying path.

Additional research adds more depth:

• Zeta Global reports that the number of shopping days between peak events is shrinking, leaving less room for error.
• LTK shows that 77% of consumers rely on creator content to guide purchases.
• Bazaarvoice highlights that shoppers now shift across physical stores, mobile, and streaming before making a decision.

Holiday success now depends on orchestrating precise, data-driven campaigns that build trust and eliminate friction.

How Chameleon Helps Brands Reach Holiday Shoppers

Chameleon helps to connect offline behavior with online strategy. Using mobile data, geo targeting, multicultural insights, and precision targeting, we turn fragmented audiences into actionable strategies.

Here is how Chameleon aligns with the new holiday shopper:

1. Start Early with Audience Building
   Shoppers are researching and buying weeks before the traditional peak. Chameleon uses geo targeting and mobile data to capture audiences at malls, retail stores, and competitor locations early. Those audiences can then be retargeted across mobile, connected TV, and display when intent rises in November and December.
2. Build Confidence Through Consistency
   Google identifies confidence as the key differentiator. Chameleon delivers consistent messaging across multiple touchpoints, from mobile to connected TV, building the trust and familiarity that move shoppers from browsing to buying.
3. Make Convenience Visible
   Convenience closes the sale. Chameleon uses location-based targeting to serve messages like “Available nearby” or “Ready for pickup today.” By combining proximity with personalization, we remove friction and make the path to purchase clear.
4. Reach Multicultural and Niche Audiences
   The holiday season is not uniform. Cultural traditions, shopping habits, and priorities differ. Chameleon specializes in multicultural and neighborhood-level targeting, ensuring your brand shows up in the right communities with the right message.

Where Datalytica Fits In

Datalytica brings the measurement that holiday campaigns require. While Chameleon activates audiences, Datalytica closes the loop:

• Attribution: Track how mobile or connected TV campaigns drive store visits or online conversions.
• Lift measurement: Identify how retargeting increases incremental sales.
• Optimization: Show which audience segments generate the strongest return.

Together, Chameleon and Datalytica deliver both activation and proof of performance.

Why Many Brands Will Miss the Mark

Every year brands make the same mistakes. They overspend on broad impressions. They silo creator content to social channels instead of scaling it across platforms. They overlook multicultural shoppers. They fail to measure outcomes.

This year the risks are even greater with less time in the shopping season and higher consumer expectations. Chameleon and Datalytica prevent wasted spend by connecting real-world behavior with digital targeting and proving every result.