Audience Research
Your audience, based on reality! Along with our data scientists, our proprietary technology Datalytica maps your data to the real world movements of people with the highest levels of accuracy and precision, all curated and crafted to your brand needs.
Mobile polygon technology
Our Mobile Polygon technology enables us to draw precise perimeters around specific locations for custom audience building. We also draw precise perimeters around POI locations, competitor stores, and landmarks custom audiences move through. This enables us to accurately separate true target locations from irrelevant traffic for more accurate audience building and targeting – and reach those audiences before they visit the specified location and after they have left.
Location based audiences
Using key locations to define who a customer might be.
Active primary grocery shopper
- We see a vehicle in the pick up dropoff zones at schools in morning and evening
- We see the mobile device at Starbucks
- We see a vehicle in the pick up dropoff zones at schools in morning and evening
New immigrant
- We see the mobile device living in another country
- We see the mobile device at Starbucks
- We see that device going to visa application offices
- We see that device now in a new country for a month
- We see that device going to locations of identity or visa
Performance
We work with you to create your perfect target audience, what defines people is where they go, and this is what we know! Custom is our middle name!
Driving business results with custom audience and targeting solutions built on Real World Behaviour
Your customers are on the move, constantly changing behaviours, interests, needs, values, media consumption and purchasing patterns. Their tastes and behaviours are always evolving It’s more difficult than ever to engage, inform, influence and delight them.
Our real-time location-based data helps you evolve with them. We deliver deep customer journeys for custom audience segments and precision audience targeting that drive conversions and growth.
Custom Audiences
Building audiences is in our DNA! We love a challenge and can make sense out the movements and actions of people to be able to craft the perfect audience for you.
Make your First Party data work for you. Don’t let it sit in a file collecting dust; you own it, use it to better understand your audience.
Audience showcase
