Section//02

Influencer & Creator

Network

500+

Gaming influencers & content creators that work directly with us.

Custom viral content creation for any distribution platforms.
Added distribution benefit across influencer channels, on top of the distribution on Gamelancer owned channels.

Product

Placement

Branded

Content

Section//03

Product

Placement

How Gamelancer Bridged The

TikTok Gap For Turtle Beach

Problem

Turtle Beach wanted to tap into the Gen-Z audiences on TikTok and needed a partner to help bridge that gap.

Solution

We put together a list of our top creators from our network and shipped them Turtle Beach headsets. Our creator network then made exciting videos that showcased how premium and reliable Turtle Beach products are.

Section//04

Custom

Content

An activation like no other

Tapping into NBA stars Fred VanVleet and Chris Boucher, as well gaming creators JoeWo, Slayeas, and Jordy2d, we produced a one-of-a-kind Call of Duty Twitch stream in promotion of the Samsung Odyssey monitor.

With amplification continuing through our Gamelancer network, this activation is reaching millions of gamers and proving the Samsung Odyssey monitor is fit for an NBA Champion.

Key Metrics

Main Stream Impressions
632K

Social Impressions
3MM

Section//05

Branded

Content

Case Study

We teamed up with Thorn (co-founded by Ashton Kutcher and Demi Moore) to establish a Gen-Z presence on social through influencers, organic content, and paid media.
NoFiltr is Thorn’s youth arm we were trusted to lead the charge in building a content series for Gen-Z. We’ve delivered over 250,000,000 views and were nominated for the Shorty Awards.

Key Results

Monthly Views
20M+

Total Likes
6.6M+

Branded

Content

Case Study

We teamed up with Thorn (co-founded by Ashton Kutcher and Demi Moore) to establish a Gen-Z presence on social through influencers, organic content, and paid media.
NoFiltr is Thorn’s youth arm we were trusted to lead the charge in building a content series for Gen-Z. We’ve delivered over 250,000,000 views and were nominated for the Shorty Awards.

Section//06

Game

Creation & Integration

Bring your brands to the

world of Roblox

Roblox, one of the biggest games in the industry with 202MM active monthly users, is ripe for advertisers.

From the creation of custom worlds to sponsorship of existing games on the platform, Roblox allows brands to integrate games in an authentic, impactful way.

Male/Female:
54%, 46%

Daily Average Users Canada/US*:
12MM

Ways to

Integrate

Build Your Brand a Custom

World

Fully customized to fit brand.
We work hand-in-hand to build out
a fun and exciting map that fans will play daily.

Sponsor Existing Games

An easy, quick way to enter Roblox.
Have your brand sponsor some of the most
popular experiences in the game.

One-Off Events

A short-lived experience that exists for only
a given amount of time.

Case Study – L.O.L. Surprise!

An ongoing campaign for their incredibly successful L.O.L. Surprise! dolls. Now kids can explore the ‘L.O.L. Surprise! OMG house!’ in Roblox

• Meet Diva, MC Swag, Neon QT and Queen Bee
• Find over 200 surprises hidden around the OMG house
• Compete against friends on the dance floor, hit the right combinations and timing to unlock the most impressive dance moves. Buy power ups and glow up the dance floor!
• Earn points to buy clothes, and other cosmetics!

‘L.O.L Surprise! Official Party!’ was launched in three months and was the sixth fastest growing new game.

850k

plays and 18k favourites in the first 2 weeks

1M+

plays reached in 3 weeks